Pure Purpose
At Pure Luxe, we believe in the power of giving back and making a meaningful impact beyond our doors. That is why we established Pure Purpose in 2025, our initiative dedicated to supporting the community through partnerships with local organizations that uplift women by promoting health, confidence, and well-being. Whether it’s providing access to essential self-care services, supporting programs that help women rebuild their lives, or contributing to initiatives focused on physical and mental wellness, our goal is to make a lasting difference.
Through these collaborations, we are committed to fostering a healthier, more empowered community where every woman has the opportunity to thrive. Thank you for joining us in this mission and helping us create meaningful change.
For our first Pure Purpose initiative, Pure Luxe partnered with Safe Families for Children to support local mothers in need of dental and vision care. Through our Reward it Forward initiative, clients generously donated their Allē and Aspire rewards, and Pure Luxe matched contributions to maximize the impact. These donations will help provide essential care for women in Knoxville, ensuring they receive the support they need. Thank you to everyone who participated in making a difference in our community.
Through Pure Purpose, Pure Luxe partnered with I Support The Girls Knoxville to help provide essential feminine hygiene products and sports bras to women in need. Throughout March, clients who donated received exclusive savings on Obagi skincare, making it easy to give back while investing in self-care. The initiative culminated in a special event offering personalized skin consultations, additional discounts, and a deluxe Vitamin C Serum with purchase. Thanks to the generosity of our community, we were able to make a meaningful impact and support the dignity and well-being of women in Knoxville.
Pure Luxe partnered with Horse Haven of Tennessee to provide hair and makeup to the dancing contestants. Dancing for the Horses is Horse Haven’s largest fundraising event of the year. Local celebrities are paired with professional dancers to compete for a chance to win the Isaac Award. Twinkie, Horse Haven’s adorable mascot, even stopped by the spa for a visit prior to the event.
Pure Luxe participated in Project GRAD’s 2018 laptop drive, sponsored by WATE-TV, and provided numerous GRAD scholars with a brand new laptop. Project GRAD is a K-16 program working with students from kindergarten through college and beyond. Established in 2001, Project GRAD Knoxville helps more than 7,000 students annually to pursue excellence in education and secure a better foundation for their futures. Through student-focused programs, Project GRAD Knoxville provides continuous support for students in the community as they progress through their academic careers. Project GRAD currently serves 14 schools in the heart of Knoxville
Pure Luxe participated in the ACS Making Strides Against Breast Cancer race once again in October 2017. We celebrated our teammates that have been cancer-free for over 4 years.